Marketing Category

Simple Updates to Better Market Your Older Home

Simple Updates to Better Market Your Older Home

Just like times past when Grammy would send a crisp $5 bill in a birthday card…

I remember as a kid, getting birthday cards from my Grammy. Inside was a crisp and clean (certainly new looking) five dollar bill. My folks would tell me that she made special trips to the bank to get the cleanest, non-wrinkled bills she could get just for our birthday cards. It didn’t matter if the bill was 10 years old as long asit didn’t need ironing, washing or scotch tape to repair any rips or tears.

The concept is the same when you have an older home to sell. Here is a list of common (and less expensive) updates to help your older home compete with newer homes:

Replace outdated light fixtures. They do not have to be super expensive (think value packs at Lowes or Home Depot) they should be a more modern style and match each other.
Replace old or wrong wattage light bulbs with bright new bulbs. This will brighten the home as well as the mood as potential buyers walk through.
Clean everything-we do mean everything! Simple and cost effective, cleaning is one of the first things a buyer will notice. Even if your home is outdated, a buyer may be better able to look past it if the home is clean.
Take away, pack, sell-whatever you have to do to lessen the ‘stuff’ in your home so that the buyers can look at your home (instead of looking at your ‘stuff’ around the home). You are moving anyway so why not pack it and let the buyers envision their own ‘stuff’ in the home?
Paint, whether touch up or full on paint, painting will make a home smell and seem newer. Just remember to spend the time to tape off anything you do not want painted. We have certainly seen our share of painting mishaps that would require even more painting to correct.

Think about a pre-listing home inspection. Although it is money that a buyer would normally spend (about $400), having one done ahead of time will give you a list of items to be corrected or fixed. This allows you as a seller a little more time to complete the health and safety (lender required) repairs and we can then market the home as having repairs completed. More information on pre-listing inspections is available in our Seller FAQ section on our website.

Let us know if you have any questions about listing your Palmer, Wasilla, Eagle River or Anchorage home. We would love to show you what we do to help sell your home.

Jacque & Larry

What is a Placard?

  • Designing Placards with the specific details on your home.

Placards are detail cards used to help visually educate buyers and real estate licensees as they go through your home. Typically there are many value added features in homes that go unnoticed even if they get mentioned in the listing detail. The placard will help highlight these features so they don’t get overlooked during your showing, which might help with the buyer’s deciding factor to write an offer.

Examples of using a placard are many. In the winter months it is nice to point out exertiour features that include things that are covered by snow or difficult to observe because it is too cold to walk around the outside of the house. Items like the large deck or the green house that is covered by snow may go unnoticed without a gentle reminder.

Interiour features often get overlooked as well. Sometimes sellers may have upgraded special items that are easily overlooked as a potential buyer tours a home. This could be things like hidden storage or heated floors. An upgraded furnace with an aircleaner might be very important to a buyer with asthma, but you probably wouldn’t notice that walking through a home.

Larry and Jacque Ficek
Alaska Dream Makers

Direct: (907) 373-8000
Toll Free: (877) 291-0887
Fax: (888) 818-6183
[email protected]
[email protected]

Mailing Address
PO Box 870276
Wasilla AK 99687

3751 S Well Site Rd.
Wasilla, Alaska 99654